A workflow is a group of programs with a set of conditions that dictate when your marketing programs will be sent out to your Targets. There are two ways to create a workflow in Chainlink’s Marketing Platform; Email Response Programs and Email Automation Programs. You can find both of these programs by navigating to Marketing […]
Adding inbound and outbound programs to a marketing campaign is easy in the Chainlink Marketing Platform. Just follow the steps below: Navigate to Attribution > Marketing Campaigns Either click New Campaign or click on the edit icon under the options column for the campaign you want to edit Scroll to the bottom and input any inbound/outbound […]
A UTM tag is a simple code that you can attach to a custom URL in order to track a source, medium, and campaign name. This enables Google Analytics to tell you where targets came from, as well as what campaign directed them to you. After you insert your UTM tags pattern, each link from […]
There are a couple ways to create a landing page in the Chainlink Marketing Platform. If you are looking to create a landing page for one time use, navigate to Marketing > Inbound Programs > Landing Pages. Click the Create New button in the top right of your screen and enter the basic information/settings. You […]
Within the Chainlink Marketing Platform, you can easily view the analytics from all of your email programs. To do so, follow the instructions below: Navigate to Analytics > Marketing Overview The Marketing Overview will show you statistics based on all of your programs, segments, pages, and forms.
In the Chainlink Marketing Platform there are two ways to add new targets; manually add an individual target, or import a list of targets from outside of the platform. Below you will see how Chainlink prevents duplicate email addresses from being added to the platform in both instances. If you attempt to add a new […]
When you create a new email broadcast, the first page you will be brought to is titled Details. Here you can enter the program name, group, and segment. The way to add email recipients, or targets, is to add the segment or segments you want to send the program to. If a segment with the […]
We’re gonna keep it totally honest with you: most email applications do not play videos. For this reason — and until email technology catches up — any email that you want to feature a video in can feature a screenshot of the video (using the image element), which can then link out to where the […]
The Chainlink Marketing Platform uses Segments instead of lists like other platforms. There are multiple marketing reasons to do this, but the easiest way to think of it is that a Segment is just a set of account-based conditions that define a group of Targets to be used in marketing programs. Segments can be defined […]