Tags or Variables can be used to populate user and account information and personalize programs by including information taken from the platform.
A Program Variable/Tag can be used in a variety of inbound and outbound marketing efforts. The only required variable is the [UNSUBSCRIBE_URL], and must be included in any outbound email programs. The rest of the variables are optional and can be added at your discretion. If you add the tag [FNAME] to an email for example, the target who is receiving the email see their first name populated where the [FNAME] tag is.
This page is simply a listing page of all of the standard required and optional Variables/Tags that are in the Chainlink Marketing Platform.
To access your standard variables, navigate to Marketing > Variables > Standard Variables.
This is what the standard variables dashboard looks like:
From here you can view all of the standard variables that come in the Chainlink Marketing Platform, required and not required
1. Required Variables
These variables have to be included in all outbound programs that are sent through Chainlink’s Marketing Platform:
- [UNSUBSCRIBE_URL]
2. Not Required Variables
These variables come standard with the Chainlink Marketing Platform, but are not required to be used in any programs:
- [COMPANY_FULL_ADDRESS]
- [UNSUBSCRIBE_LINK]
- [UPDATE_PROFILE_URL]
- [DIRECT_UNSUBSCRIBE_URL]
- [DIRECT_UNSUBSCRIBE_LINK]
- [SEGMENT_UID]
- [SEGMENT_NAME]
- [CURRENT_YEAR]
- [CURRENT_MONTH]
- [CURRENT_DAY]
- [DAY_OF_WEEK]
- [CURRENT_DATE]
- [CURRENT_MONTH_FULL_NAME]
- [COMPANY_NAME]
- [COMPANY_WEBSITE]
- [COMPANY_ADDRESS_1]
- [COMPANY_ADDRESS_2]
- [COMPANY_CITY]
- [COMPANY_STATE]
- [COMPANY_ZIP]
- [COMPANY_COUNTRY]
- [COMPANY_PHONE]
- [COMPANY_LOGO]
- [TARGET_UID]
- [TARGET_IP]
- [TARGET_DATE_ADDED]
- [TARGET_DATE_ADDED_LOCALIZED]
- [DATE]
- [DATETIME]
- [RANDOM_CONTENT:a|b|c]
- [CURRENT_DOMAIN_URL]
- [CURRENT_DOMAIN]
- [DS_NAME]
- [DS_FROM_NAME]
- [DS_FROM_EMAIL]
- [DS_REPLYTO_EMAIL]
- [EMAIL]
- [FNAME]
- [LNAME]