Marketing campaigns are the highest level marketing efforts that can include a number of your inbound and outbound marketing programs. Marketing campaigns are useful to analyze which of your programs and marketers attributed to your campaign success. To create a new campaign, navigate to Attribution > Marketing Campaigns.
From this page, you will be able to view all of your current marketing campaigns and create a new campaign by clicking New Campaign at the top of the page. You will then be able to add a campaign name, description, and any inbound or outbound programs you want to include in the campaign.